Re: [isp-marketing] Advertising VoIP

["Pravin Mishra" <pkm@...>]

I subscribe to the digest and enjoy reading it at the end of the day.  Here 
is my first post.

My comments for Peter on the call centers:

For smaller jobs where only 1/5th of the telemarketer may suffice, having 
somone local is probably the best.  But, without an autodialer
reaching 30 businesses per hour (and 7 appointments / h) is impossible.  An 
autodialer with 1 agent does not make sense.

Offshore call centers work better if one needs 5 or more full time 
telemarketers.  Once can have such telemarketes for $10-15/h all inclusive.  
Once the campaign is established, one can even pay them on performance.  I 
use them for appointment setting as well as direct selling.

Assuming one can do 7 appointments per h, your cost is $4-6/appointment plus 
leads database plus one time charges of $3400.  In offshore ones the lack of 
accent is compensated by autodialer.  Also, even if they do 2-3 
appointments /h your cost is the same.

If the aggregate requirement is 150+ appointments per week, I know offshore 
call centers that can gladly work for $5/appointment.

Pravin Mishra
Pugmarks, Inc.
1952 McDowell Rd, Suite 300
Naperville, Illinois - 60563, USA
Phone:630-579-1200 Ext 101
Cell: 630-362-5736
24x7 Customer Support: 630-364-4044
Fax:  630-579-1256
http://www.pugmarks.net
http://www.excelcallnet.com

--Subject: Call Center 
From: "Peter R." <peter@...> 
Date: Wed, 1 Feb 2006 10:08:31 -0500 
X-Message-Number: 3 

Call Center. 

We are interviewing call centers now to hire one tele-marketer for 5 ISPs. 
Each gets one day and shares the expense. 
The tele-marketer costs about $18-38 per hour. 8 hour days. Plus other 
expenses like training, LD costs, set-up and programming. 
Setup is about $3000. 
Training is about 4 hours per TM, so $100 or so. 
LD is 5 cpm x 60 minutes x 40 hours per week = $120 
Programming of leads into IVR system is about $50 per day (since different 
leads every day). 

The script is extra, since you have to provide at least a shell to the 
tele-marketer. (Refining the script with the TM also costs $). (I know an 
excellent script writer for about $299). 

The leads are also extra (and the ISP has to provide them. I do have sources 
for decent leads). 

Now why one day per week? One reason is the cost of leads. 
Another is that as the TM sets appointments, the ISP has to send a body out 
to close the sale (and that is a limiting factor). Also, implementation. 

Let's say the TM calls 30 businesses per hour and sets 7 appointments. Let's 
say you close 1 in 7. That's easy implementation. But to provision 5 per 
week would be difficult for some ISPs - as would 35 appointments. (Of 
course, mileage varies with services offered). 

That's the synopsis of the project I am working on now. 
I'm sure it is not the only way to do it, but I have to start somewhere. 

John, thanks for asking because I had to Brain dump this somewhere :) and 
the forthcoming feedback should be helpful. 

Thank you. 

Regards, 

Peter 
RAD-INFO, Inc. - NSP Strategist 
We Help ISPs Connect & Communicate 
813.963.5884 or 985.240.4156 
fax 305.675.6494 
http://4isps.com 




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