Guy, I was almost tempted to agree with you except for "a largely
non-loyal
customer base" changes the entire scope of what you are saying and
lays the
base of which you speak. The customer base is or was loyal except to
move on
to higher bandwidth products. It is the ISP that has caused the
defections
of customers be it out of ignorance or lack of funds to perform
properly and
the stubborn inability to add vertical products along with modern
marketing
customer loyalty programs. People in general want to support there
local
business person, people like to be able to say I know that person or
identify with a local successful business. Maybe not so much in the
big city
but for sure in the rest of America people want to identify in any
industry.
It is the ISP that has failed the people in bringing an identifiable
and
defined/branded product to the people as AOHell did.
People want to support the local business, until someone else offers a
better price. It's a "wish" we all have, but do you even subscribe to
that wish? No. It's a very rare person who will buy a commodity
service like Internet access, telephone service, electricity, natural
gas, etc, and pay more, because they want to support the local
business.
We all shop for price and quality, and in a commodity marketplace, the
differentiating factor turns out to be price more than anything else.
That said at the end of the day will it make a difference with the
constant
and ongoing REBOC and Cableco politicking and there decisive victories
at
the FCC and various parts of the government.
huh?
According to Jupiter the independent ISP still however slim retain
over 50%
of the dialup market. We as a group have the money and the means to
make a
difference. Will we do it, I think not as I and a few others have
preached
this since the mid and late 90's. There are several ISP's out there
that are
very successful and others going into wireless but for the most part
ISP's
are as usual leaving it to someone else to save the day. The only ones
left
to bring the products to the ISP are the aggregators. Will the
aggregators
have this forward vision? A few will or at least try most will not
because
they still think like an ISP!
Your statement: "We as a group have the money and the means to make a
difference. Will we do it, I think not as I and a few others have
preached this since the mid and late 90's." As quoted from your email.
Do what? Preached what exactly? You are sounding like Ed A. here.
Ed Larson
ed_larson@...
Your Outsourcing Solution
VOC 1(563)588-6266
FAX 1(563)583-6623
-----Original Message-----
From: Guy Decatrel [mailto:gdecatrel@...]
Sent: Monday, August 02, 2004 6:15 PM
To: isp-marketing@isp-marketing.com
Subject: [isp-marketing] RE: ISP Solutions
I'm not sure that ISPs will not consider the new technology in the
same way
as they currently consider present technology. Here's why.
Many / Most (???) ISPs have looked at the current technology and
present
business in the compelling reality of responding to the dynamics of
numerous
competitors, a largely non-loyal customer base, and the constant
lowering of
price to get the deal so common amongst many in the industry. These
turbulent forces have focused a misplaced interest about the evasive
notion
of ROI and the profitability needed to sustain and grow business.
I think that basic assumptions -- discovered, invented, or developed
--
have evolved as the industry gropes with these and other problems of
survival, adaptation, and growth. These assumptions are considered
valid and
tested by many, who have survived, and therefore, as correct ways to
think
and relate to structuring and running their ISP business. As such,
these
have become rooted and deeply anchored in the industry's history. These
accumulated experiences and the lessons learned have become valued as
means
to survival. They are assumed unconsciously, because they HAVE WORKED
in the
past.
If we "learn" from what works, if what we've done with the current
technology has become common belief, assumptions, and values, will it
be
easy to drop anchor on all of this and view new technologies from a
different business perspective? Frankly, I hope so, but hope is a lousy
offense and defense, and, Coca Cola still outsells champagne.
Guy L. Decatrel
VP of Sales and Marketing
Brand X Networks
www.brandxnet.com
559 420-5220
-----Original Message-----
From: KingBloom [mailto:lists@...]
Sent: Monday, August 02, 2004 2:09 PM
To: isp-marketing@isp-marketing.com
Subject: [isp-marketing] RE: ISP Solutions
On Jul 30, 2004, at 6:17 PM, Ed Arditti wrote:
Clearly, you missed the point of what I have written.
But we have..
You have no idea what broadband is. If you look at it merely as
another form of carrier service then you will never "get it."
But we do.. That is just the point. We all do, cause we are doing, or
have been doing it..
The whole point of what I am discussing is for ISPs NOT to consider
the new technology in the same manner as they have traditionally
viewed
dialup.
There is speaking out of school, and then there is SPEAKING OUT OF
SCHOOL...
-KingBloom
kingbloom.com
___________
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************************************************
ISPCON FALL 2004 - Santa Clara Convention Center
************************************************
New Keynote Speakers just announced:
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Use discount code EBF04 now and pay only $350!
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************************************************
ISPCON FALL 2004 - Santa Clara Convention Center
************************************************
New Keynote Speakers just announced:
Jeff Pulver, President & CEO of Pulver.com
Nigel Ballard, Wireless Director, Matrix Networks
Use discount code EBF04 now and pay only $350!
REGISTER TODAY at www.ispcon.com
To unsubscribe via postal mail, please contact us at:
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StarNet, Inc.
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(888)212-0099 Toll Free, (847)963-0116 Local
Nationwide Wholesale Dialup http://www.starnetusa.net/
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************************************************
ISPCON FALL 2004 - Santa Clara Convention Center
************************************************
New Keynote Speakers just announced:
Jeff Pulver, President & CEO of Pulver.com
Nigel Ballard, Wireless Director, Matrix Networks
Use discount code EBF04 now and pay only $350!
REGISTER TODAY at www.ispcon.com
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Attn: Discussion List Management
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Replies
[isp-marketing] RE: ISP Solutions, Mike Clemmons
[isp-marketing] Internet users stats.... WAS: ISP Solutions, Frank Muto
