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Thread Index [isp-marketing] RE: ISP Solutions
Guy, I was almost tempted to agree with you except for "a largely non-loyal
customer base" changes the entire scope of what you are saying and lays the
base of which you speak. The customer base is or was loyal except to move on
to higher bandwidth products. It is the ISP that has caused the defections
of customers be it out of ignorance or lack of funds to perform properly and
the stubborn inability to add vertical products along with modern marketing
customer loyalty programs. People in general want to support there local
business person, people like to be able to say I know that person or
identify with a local successful business. Maybe not so much in the big city
but for sure in the rest of America people want to identify in any industry.
It is the ISP that has failed the people in bringing an identifiable and
defined/branded product to the people as AOHell did.
That said at the end of the day will it make a difference with the constant
and ongoing REBOC and Cableco politicking and there decisive victories at
the FCC and various parts of the government.
According to Jupiter the independent ISP still however slim retain over 50%
of the dialup market. We as a group have the money and the means to make a
difference. Will we do it, I think not as I and a few others have preached
this since the mid and late 90's. There are several ISP's out there that are
very successful and others going into wireless but for the most part ISP's
are as usual leaving it to someone else to save the day. The only ones left
to bring the products to the ISP are the aggregators. Will the aggregators
have this forward vision? A few will or at least try most will not because
they still think like an ISP!
Ed Larson
ed_larson@...
Your Outsourcing Solution
VOC 1(563)588-6266
FAX 1(563)583-6623
-----Original Message-----
From: Guy Decatrel [mailto:gdecatrel@...]
Sent: Monday, August 02, 2004 6:15 PM
To: isp-marketing@isp-marketing.com
Subject: [isp-marketing] RE: ISP Solutions
I'm not sure that ISPs will not consider the new technology in the same way
as they currently consider present technology. Here's why.
Many / Most (???) ISPs have looked at the current technology and present
business in the compelling reality of responding to the dynamics of numerous
competitors, a largely non-loyal customer base, and the constant lowering of
price to get the deal so common amongst many in the industry. These
turbulent forces have focused a misplaced interest about the evasive notion
of ROI and the profitability needed to sustain and grow business.
I think that basic assumptions -- discovered, invented, or developed --
have evolved as the industry gropes with these and other problems of
survival, adaptation, and growth. These assumptions are considered valid and
tested by many, who have survived, and therefore, as correct ways to think
and relate to structuring and running their ISP business. As such, these
have become rooted and deeply anchored in the industry's history. These
accumulated experiences and the lessons learned have become valued as means
to survival. They are assumed unconsciously, because they HAVE WORKED in the
past.
If we "learn" from what works, if what we've done with the current
technology has become common belief, assumptions, and values, will it be
easy to drop anchor on all of this and view new technologies from a
different business perspective? Frankly, I hope so, but hope is a lousy
offense and defense, and, Coca Cola still outsells champagne.
Guy L. Decatrel
VP of Sales and Marketing
Brand X Networks
www.brandxnet.com
559 420-5220
-----Original Message-----
From: KingBloom [mailto:lists@...]
Sent: Monday, August 02, 2004 2:09 PM
To: isp-marketing@isp-marketing.com
Subject: [isp-marketing] RE: ISP Solutions
On Jul 30, 2004, at 6:17 PM, Ed Arditti wrote:
> Clearly, you missed the point of what I have written.
But we have..
>
> You have no idea what broadband is. If you look at it merely as
> another form of carrier service then you will never "get it."
But we do.. That is just the point. We all do, cause we are doing, or
have been doing it..
>
> The whole point of what I am discussing is for ISPs NOT to consider
> the new technology in the same manner as they have traditionally viewed
> dialup.
>
There is speaking out of school, and then there is SPEAKING OUT OF
SCHOOL...
-KingBloom
kingbloom.com
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___________
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************************************************
ISPCON FALL 2004 - Santa Clara Convention Center
************************************************
New Keynote Speakers just announced:
Jeff Pulver, President & CEO of Pulver.com
Nigel Ballard, Wireless Director, Matrix Networks
Use discount code EBF04 now and pay only $350!
REGISTER TODAY at www.ispcon.com
To unsubscribe via postal mail, please contact us at:
Jupitermedia Corp.
Attn: Discussion List Management
475 Park Avenue South
New York, NY 10016
Please include the email address which you have been contacted with.
************************************************
ISPCON FALL 2004 - Santa Clara Convention Center
************************************************
New Keynote Speakers just announced:
Jeff Pulver, President & CEO of Pulver.com
Nigel Ballard, Wireless Director, Matrix Networks
Use discount code EBF04 now and pay only $350!
REGISTER TODAY at www.ispcon.com
To unsubscribe via postal mail, please contact us at:
Jupitermedia Corp.
Attn: Discussion List Management
475 Park Avenue South
New York, NY 10016
Please include the email address which you have been contacted with.
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