[isp-marketing] Re: [RE: Promo items]

["jay gee" <jgj23@...]

On Thu, 30 Jan 2003 22:13:17 -0500, Jason Ellis wrote:

>> Mail them out?
>
>Much too costly.

Are you trying to market yourself on a $ 1.50
budget?  Won't cut it.  AOL spent an average
of $ 40.00 per subscriber in order to get them.

How much have you allocated for each new
subscriber you want to attract?

>> Hire someone to distribute them?
>
>> Get the Girl Scouts to do it for you.
>
>Again - distribute them how? Where?

We don't know who your potential market is.

Do you?  Apparently not.  If that is the case,
get yourself to the library or a bookstore and
read up on basic marketing principles.

>It's easy to say "distribute them". What's hard to do is to figure out
>how to do it and have it be effective.
>
>I'm not looking for people's brainstorms - I'm looking for people's
>proven, effective, reliable techniques for getting these things in the
>hands of the people who are likely to buy the service.

There are all kinds of proven methods to accomplish what
you want to do (most likely).  You can pay a professional
ad agency to help you or you can learn to do it yourself.

Do you know who is likely to buy your service?

That is where you start -- not by sending things out at
random.


Jay Gee
independent copywriter