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Thread Index [isp-marketing] Re: [RE: Promo items]
Welcome to this list Verlyn and thanks for the input and research. One of the best received gifts that we have used is a tablet. It is 1/2 the size of a yellow letter size tablet. It is white paper with black print. Very simple, with nothing but our name, and contact information on it. I have gotten calls 2 years after giving it to potential clients. It always amazes me. So something that is useful and yet puts your name there constantly when it is used. I believe that is the key. As to cost, well it was $65 for 500 pads. I used our local newspaper publisher, and I mean local, small Dayton, OR paper. I got bids from the bigger guys but they could not compare. They did a print set up and did the gumming for that price. I have used them 3 times now and the price stays the same. Diane MastersNet Internet Solutions PO Box 279 Dayton, OR 97114 503.864.4167 800.858.6888 www.mastersnet.net www.mastersnet-internet.com ----- Original Message ----- From: "Verlyn Veldhouse" <verlyn@...> To: <isp-marketing@isp-marketing.com> Sent: Wednesday, January 29, 2003 9:57 PM Subject: [isp-marketing] Re: [RE: Promo items] Hello, I am Verlyn Veldhouse of Efanz Inc. I have been a member for a few weeks and hope I can help when I can. I found a very cool "gift" that is less than $2.00. It is a spring paper holder or clip that I had our Logo and a one sentence saying printed on it. It also has a two way sticky tape so it fits on the side of a monitor and is strong enough that it can hold up a number of pages of paper. These were very well received by all. Good luck Verlyn "jay gee" <jgj23@...> wrote: Peter, Promotional items run the gamut from forty cent magnets to $ 100.00 gold Cross pens. You could even give a customer a BMW if you wanted to. There are all kinds of nice things to give your customers that are not cheap and don't convey cheap. Google up some "advertising specialties" web sites and see for yourself. Jay On Wed, 29 Jan 2003 23:38:33 -0500, Peter R. wrote: >How much 'play' do you get from a magnet? >This is not about the business, it's about the Customer. >It's about creating a relationship. >It's about saying "Thanks for being my customer. >I know you have a choice, thanks for choosing us." >It's a gesture - not to be confused with a business card. >If a biz does not know how to show appreciation to its customers, it's no wonder we >discuss market share all the time. You aren't keeping your clients. > >This is basic stuff from so many, many books on Customer Service. > >Regards, > >Peter > > >jay gee wrote: > >> I have to disagree strongly, though respectfully, with Peter >> on this point. >> >> The idea is to give the prospect or customer something >> that is worthwhile, has value and utility, and stays around >> with your name on it. Cheap is bad, but there are all kinds >> of inexpensive promotional gizmos you can give away >> which give people a good impression of your firm. >> >> A coupon deal at the local cafe comes and goes with >> no residual effect or residual advertising message. >> >> Unless you can afford to send people to the restaurant >> every day, you won't get much play off a deal like that. >> >> Jay Gee >> independent copywriter >> >> ---------- >> Peter R. wrote: >> >> >A gift perceived as cheap will brand you as cheap. >> >Give them a coupon or work a deal out with the Movie House - they get >> >advertising you get a gift. Instead of the ticket, maybe a coupon for popcorn. >> >Gift certificates from local merchants would be best - for both of you. Ask your >> >chamber of commerce for ideas. >> > >> >Benjamin Winn wrote: >> > >> >> What kind of small gift would this be? A pencil that has Statewide Internet >> >> on it? A piece of gum? lol Obviously the gift would have to be rather >> >> inexpensive for us, although has to be sometime valuable or worthwhile to >> >> the customer. Movie passes would cost $4 per customer ... that could get >> >> expensive if you don't do it correctly. If it were something $0.20 cents >> >> per customer, that would be great -- like a Pencil (Pens cost more). >> >> >> >> Benjamin
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