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[isp-investor] Re: List Sick?
How is this different from a spammer subscribing to the lists and harvesting
the email addys of those that post to the list, or going through the
archives for addys?

Jeff

----- Original Message -----
From: "Rob Johansen" <rj@...>
To: <isp-investor@isp-investor.com>
Sent: Friday, September 20, 2002 11:30 AM
Subject: [isp-investor] Re: List Sick?


> This was on the CEO list today.
>
>
>
>
> SparkList Says Files Were Source
> Of Spam for Clients' Subscribers
> By STACY FORSTER
> THE WALL STREET JOURNAL ONLINE
>
>
http://online.wsj.com/article/0,,SB1032271811115740715,00.html?mod=dartTecht
> oday
>
>
> After a week of finger pointing by angry clients, SparkList.com disclosed
> that customer e-mail addresses housed in its databases had been stolen,
and
> that some of its clients' customers were subjected to a barrage of spam.
>
> In a letter to its clients Tuesday, SparkList, which manages and hosts
> e-mail subscription lists, said an internal investigation into complaints
> about spam had turned up evidence that the lists were misappropriated
> sometime in March 2002.
>
> SparkList, which was acquired by Lyris Technologies Inc., Berkeley,
Calif.,
> in August, said the theft of addresses was likely an inside job and is
> focusing on former employees. SparkList said the incident appears to be
> isolated to a small section of the company's database of 50 million e-mail
> addresses, and that spam they are receiving is coming from a known
spammer.
>
> "This incident does not appear to be a technical, widespread compromise of
> SparkList servers, due to the fact that most lists were not compromised,"
> said Steven Brown, chief operating officer of SparkList, in the letter to
> its clients.
>
> SparkList, based in Green Bay, Wis., also outlined a number of security
> upgrades for its network and servers and says the breach was limited.
>
> The problem was first discovered by a handful of newsletter subscribers,
who
> try to track the spam they receive by subscribing to Internet publications
> using unique e-mail addresses designed to identify each subscription. For
> example, a subscriber to a Wall Street Journal Online list might use
> "jdoe-wsjonline@... By doing so, when spam is sent to a
particular
> account, the subscriber will know immediately how the spammer had gotten
> hold of the e-mail address.
>
> Until Tuesday's letter, SparkList conceded that five clients had
complained
> about a problem, but hadn't ruled out other possibilities for the
> misappropriation of the e-mail addresses.
>
> Mr. Brown declined to comment beyond the memo, citing the current probe.
He
> also declined to say how many clients were affected, or how many e-mail
> addresses were exposed.
>
> As a result of the investigation, SparkList said it will now focus on
> investigating former employees' access to the company's e-mail lists, as
it
> is unlikely that an outsider would have limited the breach to such a small
> subset of the entire database. Companies targeted were in the marketing
> industry, said Laura Atkins, chief executive officer of Word to the Wise,
a
> San Carlos, Calif., consulting firm conducting the investigation.
>
> SparkList's clients praised the company for taking responsibility for the
> breach, but were surprised that the new security measures the company said
> it would undertake weren't already in place.
>
> "It's like a mechanic saying they're going to put all the bolts on your
> radiator. They should already be there," said Alexis Gutzman, technology
> editor for MarketingSherpa.com. The Washington-based publication saw its
> lists compromised and went public with the problem in a newsletter.
>
> Ms. Atkins also said SparkList may not be alone. She says there is
evidence
> showing that e-mail addresses managed by a competing e-mail hosting
service,
> New York-based PostmasterDirect, are receiving the same spam.
>
> "My feeling is this is a bigger issue than Lyris or SparkList," she said.
>
> Michael Mayor, president and chief operating officer of PostmasterDirect,
> said his company had received a limited number of complaints and is doing
> all it can to trace the source of the spam. "There are a lot of ways those
> e-mail addresses could have been spammed, but we're investigating all of
> them," he said.
>
> For SparkList's clients -- many of whom advise their own customers on how
to
> use e-mail for marketing purposes -- the incident is a reminder that no
> matter how careful a user is, no e-mail account is spam-proof.
>
> Earlier this year, for instance, technology consultant Ian Leicht set up
his
> own unique e-mail addresses for various job-search newsletter
subscriptions,
> and they were spam-free until several weeks. But last month an e-mail
> address he created for a newsletter generated by SparkList client
> GasPedal -- a New York consulting firm that advises clients on e-mail
> marketing -- suddenly started receiving spam advertising pornography.
>
> Andy Sernovitz, president of GasPedal and former director of the
Association
> for Interactive Marketing, said when his customers receive spam that is
> linked to an address given to his Web site, it reflects poorly on his
> ability to advise clients about effective e-mail marketing. "I make my
> living advising companies on how to do e-mail legitimately, and they get
> porn with my company's name on it?" he said. "It undercuts my legitimacy."
>
> For consumers, the breach just means more spam in already-overflowing
> e-mailboxes. Once the Pandora's box is opened and an e-mail address has
> reached the public domain, it's nearly impossible to put the lid back on.
>
> "If [spammers] get that address and it's compromised, there's no way to
> correct it and stop it," said Graham Dickson, president and chief
executive
> of Emailias.com, an e-mail alias service, and a GasPedal subscriber now
> receiving spam because of the purloined lists. "There's no way to get it
> back."
>
> Write to Stacy Forster at stacy.forster@...
>
> Updated September 18, 2002 7:01 p.m. EDT
>
>
>
> ----- Original Message -----
> From: "Gary Carr" <gc_list@...>
> To: <isp-investor@isp-investor.com>
> Sent: Friday, September 20, 2002 12:40 PM
> Subject: [isp-investor] Re: List Sick?
>
>
> > All of the spark lists have been flaky at best. The isp-equipment goes
> days
> > at a time with no messages.
> >
> >
> >
> > Gary
> >
> >
> > > Obviously this is an off list topic,
> > > curious to know -
> > > Is everyone getting this response when submitting to the list?
> > > I missed several days of posts - seemingly no posts at all.
> > > Upon submitting, yesterday & today, received daemon msgs.
> > >
> > > BTW - If multiple posts occurred, apologies ...
> > >
> > > Mike
> > >
> > > -----Original Message-----
> > > From: MAILER-DAEMON@..."mailto:MAILER-DAEMON@...">mailto:MAILER-DAEMON@...> > > Sent: Friday, September 20, 2002 12:12 PM
> > > Subject: Mail Message could not be delivered to
> > > [freelove4u@...]
> > >
> > >
> > > Reason was -- Cannot deliver to addresses [freelove4u@...].
> > >
> > > Returning to sender
> > >
> > >
> > >




> > >
> >
> >
> >




> >
>
>
>

Replies
[isp-investor] Re: List Sick?, Jeff Barrows
[isp-investor] Re: List Sick?, Jim Wagner
[isp-investor] Central US Investors, Mike
Replies
[isp-investor] List Sick?, Mike @ Sonic - Surf
[isp-investor] Re: List Sick?, Gary Carr
[isp-investor] Re: List Sick?, Rob Johansen
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