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ISP-Books Resources: Business
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ISP-Marketing Survival Guide by Christopher M. Knight Paperback - 304 pages (January 2000) John Wiley & Sons; ISBN: 0471376795 |
| Synopsis: The key marketing strategies everyone must know to compete in the worldwide ISP business. With more than 6,700 ISPs worldwide and a predicted growth rate of 20% for the next five years, the competition among ISPs for market share is fierce. Despite this rapid growth, ISP professionals suffer from a significant lack of understanding and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business. Knight provides coverage on branding, pricing, advertising, service strategies, subscriber growth techniques, acquisition, selling and pricing, and many other issues. |
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